Helping you at every stage of your product.
Whether you’re starting from an idea, designing a new product or improving an existing one, I help turn complexity into products people understand, trust and enjoy.
Product Strategy
Clarify your product before it gets expensive. Product strategy, user research and workshops that help founders and teams make confident decisions before investing in design or development.
The biggest product mistakes rarely happen during development. They happen before a single screen is designed. When your users, problem or priorities are unclear, it’s easy to spend months building the wrong product. Product strategy helps your team align early, reduce risk and make better decisions before investing in design or engineering.
This service is ideal if…
- You’re turning an idea into a digital product.
- Your team isn’t aligned on what to build first.
- You’re planning a new product or major feature.
- You need evidence before investing in design or development.
- You want confidence that you’re solving the right problem.
The Process
1.
Understand
We start by understanding your business, your users and the decisions you need to make. Together, we define clear goals, challenge assumptions and create a shared decision brief that keeps everyone aligned.
2.
Discover
I interview potential users, speak with stakeholders, analyse competitors and your market. The goal is simple: replace assumptions with evidence and uncover the opportunities that matter most.
3.
Define
Research only becomes valuable when it informs decisions. Together, we turn insights into a clear product direction, customer journeys, product principles and a prioritized roadmap your team can confidently follow.
What you’ll achieve
The outcome isn’t a collection of documents. It’s clarity. By the end of the engagement, you’ll understand who your users are, which problems are worth solving and what your team should build next.
What’s included
Research
- Discovery Workshops
- User Interviews
- Stakeholder Interviews
- Competitive Analysis
- Market Research
Strategy
- Product Strategy
- Product Positioning
- Opportunity Mapping
- Product Principles
- Product Foundations
Planning
- Customer Journey Mapping
- Information Architecture
- Prioritized Product Roadmap
You’ll receive
Every project is different. You’ll receive the deliverables that help your team make better decisions, including:
- Strategic Direction Report
- Decision Brief
- Customer Journey Map
- Opportunity Map
- Prioritized Product Roadmap
- Strategic Recommendations
Typical outcomes
After this engagement, you’ll have:
- Confidence in what to build next.
- Alignment across founders and stakeholders.
- Evidence-backed product decisions.
- Clear priorities instead of competing ideas.
- A roadmap for future design and development.
Frequently asked questions
How long does a product strategy engagement take?
Every project is different. The timeline depends on the scope, the amount of research needed and stakeholder availability. During our introductory call, we’ll define a realistic timeline together.
Can we do this before any design work starts?
Absolutely. In fact, this is often when product strategy creates the most value. Making the right decisions before investing in design or development can save significant time, money and effort later.
What if we’ve already done user research?
That’s a great starting point. I’ll review your existing research, identify any gaps and build on what you already know instead of starting from scratch.
Do you work with startups only?
No. While many of my clients are startups, I also work with businesses launching new products, validating new ideas and improving existing digital products.
Get clarity
In a free 20-minute intro call, we’ll look at where your product stands, what still feels unclear & where it could go next.
Product Design
Turn ideas into digital products people understand and enjoy using. From the first wireframe to production-ready interfaces, product design turns ideas into intuitive digital experiences. Whether you’re building a website, SaaS product, web application or mobile app, every design decision supports both your users and your business goals.
Great products are more than a collection of features. They solve real problems in a simple way. Good product design helps people understand your product, complete their tasks and enjoy using it. Strong UX and UI design also reduce friction and improve usability.
Ideal for…
- Building a web application, SaaS product or website.
- Designing a mobile app or digital platform.
- Turning product strategy into real designs.
- Launching an MVP with confidence.
- Improving existing user flows and interfaces.
- Creating a scalable design system.
- Preparing designs for development.
The Process
1.
Understand
Every project starts by understanding your business goals, users and technical requirements. Existing research, product strategy and stakeholder input create the foundation for every design decision.
2.
Design
Ideas become user flows, information architecture, wireframes and interface concepts. Early prototypes help validate ideas before development begins. This saves time, reduces risk and avoids expensive changes later.
3.
Refine
The best concepts become polished user interfaces, interactive prototypes and reusable design systems. Every screen is designed for consistency, accessibility and smooth developer handoff.
What you’ll achieve
You’ll receive more than a beautiful interface. You’ll have a digital product that is easy to understand, enjoyable to use and ready for development. Every design is aligned with your business goals and user needs.
What’s included
Product Design
- Product Design
- UX Design
- UI Design
- User Flows
- Information Architecture
- Wireframing
Interfaces
- Interface Design
- Responsive Website Design
- Web Applications
- SaaS Products
- Mobile Apps
- Interactive Prototypes
Systems
- Design Systems
- Accessibility
- Developer Handoff
- Optional Brand Identity
You’ll receive
Depending on your project, deliverables may include:
- User Flows
- Information Architecture
- Wireframes
- Interactive Prototype
- High-Fidelity UI Design
- Design System
- Developer Handoff
- Accessibility Recommendations
- Brand Identity
Typical outcomes
After the project, you’ll have:
- A clear and intuitive user experience.
- Consistent UX and UI across every screen.
- Faster development with fewer design questions.
- Better usability and accessibility.
- A scalable design system for future growth.
- A product that users understand and enjoy using.
Frequently asked questions
Can product design start without product strategy?
Yes. If your product goals and user needs are already clear, product design can begin immediately. If important questions are still open, a short discovery phase helps create clarity before moving into UX and UI design.
Do you only design apps?
No. I design websites, web applications, SaaS platforms and internal business tools as well. Every project is tailored to your product and your users.
Can you redesign an existing product?
Yes. Many projects focus on improving an existing website, SaaS product or application. Better UX design can simplify workflows, improve usability and modernize the interface without rebuilding the entire product.
What do developers receive?
Developers receive everything they need for implementation. This includes organized Figma files, reusable components, design systems, interactive prototypes, accessibility guidance and a structured developer handoff.
Bring your idea to life
In a free 20-minute intro call, we’ll discuss what you’re building, who it’s for & how we can turn it into an experience people enjoy using.
UX-Optimization
Find out what’s holding your product back. A UX audit helps uncover usability issues, accessibility barriers and opportunities to improve your digital product. Whether you have a website, SaaS platform, web application or mobile app, a structured UX review identifies the biggest problems before they become expensive.
When a product underperforms, the cause is rarely a single screen. Users experience the entire journey. A UX audit reveals where people struggle, why they leave and which improvements will have the biggest impact. Instead of guessing, you’ll receive clear recommendations based on UX best practices, accessibility principles and real user behavior.
Ideal for…
- Improving an existing website, app or SaaS product.
- Increasing conversions and reducing drop-offs.
- Preparing for a redesign.
- Finding usability and accessibility issues.
- Getting an independent UX expert review.
- Prioritizing improvements before investing in development.
The Process
1.
Analyze
Every UX audit starts by defining the most important user journeys, business goals and success metrics. Existing analytics, user feedback and stakeholder insights help focus the review on what matters most.
2.
Evaluate
I review the product screen by screen and identify usability issues, accessibility barriers and inconsistent user experiences. Depending on the project, findings can be supported by analytics, stakeholder interviews or user testing.
3.
Prioritize
Every finding is organized by severity, effort and expected impact. The result is a practical action plan your team can use immediately to improve the product.
What you’ll achieve
You’ll receive more than a list of problems. You’ll understand why users struggle, which issues matter most and what to improve first. Every recommendation is designed to help you create a better user experience and achieve your business goals.
What’s included
Audit
- UX Audit
- Heuristic Evaluation
- Usability Review
Analysis
- Accessibility Review
- User Journey Analysis
- User Testing
Optimization
- Conversion Optimization
- UX Recommendations
- Prioritized Action Plan
You’ll receive
Depending on your project, deliverables may include:
- Detailed UX Audit Report
- Heuristic Evaluation
- Accessibility Findings
- Annotated Screenshots
- Severity Ratings
- Quick Wins
- Prioritized Recommendations
- Action Plan
- Design Improvement Suggestions
Typical outcomes
After the engagement, you’ll have:
- Clear visibility into usability problems.
- Better user flows and user experience.
- Improved accessibility.
- Prioritized improvements based on impact.
- Faster decision making for your product team.
- A clear roadmap for future product improvements.
Frequently asked questions
When should I invest in a UX audit?
A UX audit is valuable whenever users struggle with your product, conversion rates are lower than expected or you’re planning a redesign. It helps identify problems before investing in design or development.
Do I need user testing?
Not always. Many usability issues can be identified through a heuristic evaluation and expert UX review. User testing can be added when real user feedback is needed to validate findings.
Can you review an existing website or SaaS product?
Yes. I review websites, SaaS platforms, web applications, mobile apps and internal business tools. The audit focuses on usability, accessibility and the overall user experience.
What happens after the audit?
You’ll receive a structured report with prioritized findings, quick wins and practical recommendations. If needed, I can also support the redesign and implementation of the improvements.
Find out what’s holding your product back.
In a free 20-minute intro call, we’ll discuss where users are getting stuck, what you’re currently seeing & where improvements could make the greatest difference.
Frequently asked questions
Which product design service is the right place to start?
Choose the stage that best matches your current situation. Whether you’re validating a new idea, designing a digital product or improving an existing website or SaaS platform, the right services can be combined into one focused engagement.
Can I start with a UX audit or workshop?
Yes. Many projects begin with a discovery workshop, UX audit or short product strategy sprint. This creates clarity before investing in larger design or development work.
Can you work with our existing product team or developers?
Yes. I regularly collaborate with founders, product managers, developers, marketers and in-house design teams. Clear communication and structured developer handoff ensure a smooth collaboration throughout the project.
Do you also offer branding and logo design?
Yes. Brand identity and logo design can be included as part of a Product Design project when a product needs a consistent visual identity. My primary focus remains product strategy, UX design and UI design.
Do you offer website or frontend development?
To a certain extent.
I can build websites, landing pages and frontends using AI-assisted development tools such as Claude Code, Codex, Lovable and Vercel. I also implement common integrations including booking systems, Stripe payments, forms and basic technical SEO.
For production-ready software, custom backend development, APIs, authentication and more complex infrastructure, I work alongside experienced developers or recommend trusted partners.
Do you work remotely or on-site?
Most projects are delivered remotely using collaborative tools. For workshops, discovery sessions or important milestones, I’m happy to visit your office in Vienna, Lower Austria or Linz. This combines the flexibility of remote collaboration with the benefits of in-person workshops when they add the most value.
How much does a product design project cost?
Every project is different. Pricing depends on the scope, product complexity, research requirements and deliverables. After a free introductory call, you’ll receive a clear proposal with timelines, deliverables and pricing.
Say hello
In a free 20-minute intro call, we’ll discuss your goals, answer your questions & see whether working together feels right.