I help founders & small teams figure out what to build, design how it works & turn ideas into something they can try. That can mean shaping an MVP, improving a complex workflow or building a working prototype to explore what’s possible.
You have an idea, competing priorities or a team that needs to agree on the next step. I help clarify the problem, shape the first version & decide what’s worth testing before you commit to building.
Connect user needs & business prioritiesDefine MVP scope & trade-offsTurn feedback into focused requirementsIdentify assumptions & plan what to testMake complex workflows clear & turn early ideas into something your team can try. I shape the experience through flows, interfaces & working prototypes, then refine it through feedback & close collaboration with developers.
Shape workflows & intuitive interfacesExplore ideas in interactive & coded prototypesTest interactions with real usersBuild consistent experiences with design systemsPeople getting stuck, a feature not delivering or a product that has grown hard to use? I help find the friction, prioritise improvements & stay involved as your team puts them into practice.
Find friction through UX reviews & usability testingConnect user feedback with product analyticsPrioritise improvements with your teamRefine interactions & review implementationI work through ideas in design tools & working prototypes. Where it helps, I use AI coding tools to build & refine agreed parts of the frontend. Seeing an idea in use lets us test assumptions & improve the details together.
I can build simpler websites myself. For product work, we agree the implementation scope with your developers, bringing in experienced engineering support for complex frontend & backend development.
Give your business a clear presence beyond the product. I also design & build websites & create visual identities, as standalone projects or alongside product work.
Launch your website. Need a website that looks great & works just as well? I design & build responsive websites & online shops that communicate your value & turn visitors into customers.
Website UX/UI designResponsive website developmentWebshop & landing page designSEO basics & integrationsCreate your brand. Starting something new or refreshing an existing brand? I help create a visual identity that reflects your business & feels consistent across every touchpoint.
Brand direction & moodboardsLogo designColors, typography & visual elementsBrand guidelinesStay close to your product as it evolves. We agree a focus & use the time where it helps most, across product decisions, design, prototyping & improvements.
15h / month
For a clearly scoped product priority, such as exploring a workflow, reviewing an experience or testing an idea. We agree what fits into the available time.
30h / month
For teams that need a regular partner to work through product decisions, shape features & improve the experience alongside their developers.
On demand
Bring me in when an idea needs exploring, a feature needs shaping or an experience needs improving. We agree the scope & time as you need it.
